A Toronto startup came in with strong product demand but low conversion from demos to revenue. We rebuilt positioning around buyer pain, tightened handoffs between marketing and sales, and reworked the onboarding funnel. Within one quarter, pipeline quality improved and close-rate consistency increased. The key shift wasn’t “more traffic” — it was better alignment from message to conversion.
“Reggie helped build the growth team from the ground up. His leadership and hands-on approach inspired juniors and built awesome team culture.”
“Deep knowledge in marketing with a deep passion about crypto. Always quick to produce results.”
“Helped kickstart our marketing strategy from concept to new product launch.”
Toronto startups with product traction but inconsistent growth. You need strategic direction, not more freelancers.
You have product-market signals but growth is stalling. Channels are running without clear pipeline impact or attribution.
You need strategic leadership paired with execution focus — not another consultant who writes decks and disappears.
Story Mode fixes the leadership gap. Not with more tools \u2014 with the right operator embedded in your team.
A Fractional CMO from Story Mode doesn\u2019t just advise \u2014 they embed. 10\u201320 hours per week, leading strategy, directing your team, and building the systems that scale output without scaling headcount.
Market positioning, channel prioritization, and a growth plan tied to revenue outcomes — not vanity metrics.
Sharpen your ideal customer profile and messaging framework so your team has clarity on how to talk to the Toronto market and beyond.
Conversion bottlenecks identified, rapid experiments launched, and performance lifted across acquisition, activation, and retention.
A prioritized experiment backlog with weekly sprints — so growth becomes a repeatable operating cadence, not a series of guesses.
Dashboard setup, weekly reporting, and a decision framework so you know what’s working and what to kill.
Audit your funnel, messaging, channels, and metrics. No assumptions — just signal.
Prioritize the growth roadmap and launch quick wins. Ship the systems that turn strategy into traction.
Scale winning plays and build a repeatable operating cadence. Measure, iterate, and compound what works.
Embedded marketing leadership on a monthly retainer. Reggie joins your team as your CMO — setting strategy, directing execution, and owning the growth outcomes.
Not a team stat — Reggie has personally led every one of these engagements across 19 years. This is founder-led, hands-on marketing leadership.
One 30-minute call. No pitch decks. Just an honest conversation about what your marketing needs next.
Book a Call