Bitrefill was adding gift cards as a second product line, entering a category where established sites already competed on catalogue breadth and country coverage. The default plan was another directory — list the brands, list the countries — which left the company's actual advantage unstated and gave nobody a reason to switch.
A permissionless Bitcoin payment gateway, effectively a founder and a product with no marketing function and no recurring revenue. It had positioned itself against BitPay — putting a bootstrapped team into a head-on fight it could not fund, while describing a customer segment that already had plenty of options.
“Reggie helped build the growth team from the ground up. His leadership and hands-on approach inspired juniors and built awesome team culture.”
“Deep knowledge in marketing with a deep passion about crypto. Always quick to produce results.”
“Helped kickstart our marketing strategy from concept to new product launch.”
Fintech founders navigating trust-sensitive, multi-step buyer journeys who need positioning that earns confidence at every stage.
Teams with product traction but an unclear go-to-market story. You have users — but your messaging doesn’t convert at scale.
Startups where marketing and sales aren’t speaking the same language — leading to weak handoffs, lost deals, and inconsistent pipeline.
Story Mode fixes the leadership gap. Not with more tools \u2014 with trust-driven positioning and disciplined execution.
A Fractional CMO from Story Mode doesn\u2019t just advise \u2014 they embed. 10-20 hours per week, leading strategy, directing your team, and building the systems that convert fintech complexity into market clarity.
Category positioning, trust-signal hierarchy, and a messaging framework built for risk-sensitive buyers who need clarity before commitment.
Map the buyer journey, identify decision friction, and rebuild conversion paths from first touch through onboarding to revenue.
Dashboard setup, attribution modeling, and a decision framework that connects channel spend to qualified pipeline and closed revenue.
A 90-day sprint model with defined experiments, weekly performance reviews, and a decision framework so you know what’s working and what to kill.
Your marketers, designers, and agency partners get a senior leader who sets priorities, runs standups, and removes blockers weekly.
Custom AI agents built on n8n and OpenClaw to automate research, content ops, competitive monitoring, and reporting.
Positioning for payment platforms, merchant services, and cross-border solutions — where trust and clarity drive adoption over feature lists.
Growth marketing for alternative lending, BNPL, and credit products — compliance-aware messaging that balances persuasion with accuracy.
Category creation and differentiation strategy for digital banking challengers competing against incumbents with deeper pockets.
We also work with insurtech, wealthtech, and embedded finance startups \u2014 the methodology adapts, the rigor doesn\u2019t.
Audit your positioning, funnel, channels, and metrics. Clarify your category story and build the trust signals your buyers need.
Rebuild the funnel journey around decision friction. Tighten handoffs between marketing and sales. Align messaging to buyer risk and ROI.
Launch focused experiments tied to pipeline outcomes. Measure, iterate, and compound what works into a repeatable growth cadence.
Embedded marketing leadership on a monthly retainer. Reggie joins your fintech team as your CMO — setting strategy, directing execution, and owning the growth outcomes.
Not a team stat — Reggie has personally led every one of these engagements across 20 years. This is founder-led, hands-on marketing leadership.
Need sharper fintech GTM execution? One 30-minute call. No pitch decks. Just an honest conversation about what your fintech marketing needs next.
Book a Call